yes, it is possible to deploy other Software.
Shavlik has the Custom Patch Editor included.
A Video for the configuration can you find here:
A Document for the configuration:How To: Create a Custom Patch
A Guide for the Deploy of Custom EXE-Files can you find here: Custom Patch: Custom .exe File Distribution With Custom Action
Sorry i think you mis-understand, i mean the software which Shavlik currently support patching for e.g Adobe Flash / Java etc etc, can this be deployed to machines which don't current have the software at all?
Currently, we are only supporting updating existing software. We do not support distributing the software as an initial install.